When a
wave of imposter accounts began using the verified checkmarks from Twitter's Blue paid subscription service to post misleading tweets while pretending to be some of the world’s biggest brands, it created so much chaos that Elon Musk seemingly had no choice but to revoke the paid checkmarks entirely.
“Basically, tricking people is not OK,” Musk tweeted, as some users began reporting that the option to pay $7.99 for a Twitter Blue subscription had disappeared, while others who had been verified previously found that their "Official" blue checkmarks had been reinstated.