50 Cent Shut Down Santana's Town
In February 2007, Cam'ron and 50 Cent exchanged words on Hot 97 leading to a beef that led to the renaming of one icon and the obscurity of another. Many attribute Cam'ron's failure to shut down 50 Cent to the disloyalty of his Diplomat crew, namely Juelz Santana.
Details are emerging now that 50 Cent had something to do with Juelz Santana's role reversal. Before Santana appeared on stage with with 50 Cent and Jim Jones, Santana's Town, Juelz's store that sold Diplomat merchandise, which was a thriving enterprise was shut down by 50 Cent. This served as a warning that 50 Cent was not so interested in street aspect of the beef, but rather in the "destroy your enemy" aspect (as is now all so apparent because of the Rick Ross beef).
Details are sketchy but the word is 50 Cent bought out the entire building that Santana's Town was located in, evicted Santana, and spray painted 50 Cent's 'Curtis' album logo outside of the building. This was in an effort to force Santana's hand and ensure his attendance at the ill fated disloyalty concert with Jim Jones.
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